See Exactly Why Your Competitor Outranks You

Enter any website — yours or a competitor's — and get a clear, prioritized fix list anyone can understand.

One audit across 100+ ranking factors. Prospect new clients, optimize your own site, or outperform competitors — all from one dashboard.

Website URL to auditAudit This Site →or see how it works ↓

Free to start — no credit card · Plain-English results · Built & supported in the USA

5,000+ Audits run

100+ Ranking factors checked

11 Audit areas per report

The Problem

1. Your current reports make no sense.

   You get dashboards full of jargon from your agency or Google Analytics — but no clear answers on what's broken or how to fix it.

2. You're paying for tools you barely use.

   SEMrush, Ahrefs, Moz — $100-400/month each, and you only use 10% of the features.

3. Auditing a prospect's site takes hours.

   You're stitching together screenshots from 6 different tools just to put together a pitch.

4. You don't know what's actually hurting your rankings.

   Is it speed? Backlinks? Local SEO? Security? You're guessing instead of knowing.

5. Your competitors seem to rank higher for no reason.

   You need to see exactly what they're doing differently — and how to close the gap.

   Sound familiar?

The Solution

One report. Every answer. Zero confusion.

Custom Web Audits analyzes your website (or any competitor's) across 11 critical areas and tells you exactly what's wrong, why it matters, and how to fix it — in plain English.

Critical Areas of Analysis

• AI + LLM: See what AI models and large language models are saying about your brand — and how your business shows up in AI-generated answers.
• Performance & Speed: What's slowing your site down and costing you visitors?
• SEO & Visibility: Can Google actually see and understand your pages?
• Content & Keywords: What are you ranking for — and what are you missing?
• On-Page Optimization: Are your titles, meta descriptions, and headers helping or hurting?
• Backlinks & Authority: How does your link profile compare to competitors?
• Marketing & Tracking: Are your Google Analytics, Tag Manager, and pixels set up right?
• Local SEO: Is your Google Business Profile and local presence optimized?
• Security: Are there vulnerabilities putting your site (and visitors) at risk?
• Social Media Presence: Are your social profiles connected and optimized?
• DNS & Technical Health: Is your site configured correctly for search engines to find you?
• User Experience & Accessibility: Can all visitors actually use your site?
• Critical Issues & Strategic Remediation: Step-by-step plan to fix critical website issues affecting performance.

See How It Works

From URL to actionable insights in 3 steps.

1. Enter any URL: Your site, a competitor, or a prospect you want to win.
2. We scan 100+ factors: Technical SEO, speed, content, backlinks, local, security — all of it.
3. Get a clear action plan: Prioritized issues with plain-English explanations anyone can understand.

Built For How You Actually Work

Prospect & Win Clients

Freelancers, agencies, sales teams: Run a quick audit on any prospect's site and show them exactly what's broken. Close more deals with data, not pitches.

Audit Your Own Site

Business owners, in-house marketers: Stop guessing what's wrong. Get a prioritized list of fixes that will actually move the needle.

Ongoing Optimization

Agencies managing multiple clients: Track projects over time. See what's improving, what's regressing, and where to focus next.

About the Founder

Nick Antonopoulos

Founder & Digital Marketing Consultant

Custom Web Audits was designed and built by Nick Antonopoulos, a digital marketing consultant with over 15 years of experience in SEO, analytics, paid search, content, and web development. At SEO Design Chicago he has delivered SEO, content, and paid campaigns for 150+ clients across CPG, eCommerce, healthcare, SaaS, and automotive — and he built this platform to run the technical audits and GEO / AI-search optimization he does every day.

Ready to See What's Really Going On With Your Website?

Tour the product on a real audit. Every gauge, every screenshot, every recommendation. Every fix.

Frequently Asked Questions

What is Custom Web Audits?

A website auditing platform: submit a URL and get a comprehensive audit across 20+ areas — SEO, performance, accessibility, security, content, and local search — all in one dashboard.

How long does an audit take?

Most audits finish within a few minutes. Larger sites with thousands of pages take longer, since we crawl and analyze every page we can reach.

Do I need to install anything?

No. Everything runs in your browser — enter a URL and we handle the rest. There is no software to download or code to add to your site.

What do I get at the end of an audit?

A scored dashboard with prioritized, plain-English recommendations, plus downloadable PDF and PowerPoint reports you can share with your team or clients.

Can I audit a website I don’t own?

Yes — you can audit any public website, including competitors. Connecting your own analytics simply unlocks extra data on sites you control.