# What Our Audits Cover

Advanced multi-dimensional website analysis spanning technical infrastructure, SEO performance, competitive intelligence, AI-powered insights, and comprehensive business data across 100+ critical ranking factors.

## Technical Foundation

- Crawling, indexing, SSL, sitemaps, redirects, robots.txt

## On-Page Optimization

- Title tags, meta descriptions, headings, schema markup, alt text

## Performance & Speed

- Core Web Vitals, page load times, caching, image optimization

## Content Analysis

- Duplicate content, originality, keyword usage, broken links

## Local SEO

- Google Business Profile, citations, directories, reviews, NAP consistency

## Rankings & Analytics

- Keyword positions, traffic analysis, Google Analytics/Tag Manager setup

## Domain & Configuration

- Domain age & trust metrics, DNS configuration, WWW redirect setup, domain authority

## Technology Stack

- CMS detection, frameworks, hosting platform, JavaScript libraries

## Marketing & Tracking

- Google Analytics, Tag Manager, Facebook Pixel, conversion tracking setup

## Backlinks & Authority

- Backlink profile, referring domains, domain authority, link quality analysis

## Mobile Optimization

- Mobile-friendliness, responsive design, touch targets, mobile usability

## Security & Privacy

- SSL/HTTPS, security headers, GDPR compliance, cookie policies

## Images & Media

- Image optimization, alt text, lazy loading, modern formats (WebP/AVIF)

## Accessibility

- WCAG compliance, ARIA labels, keyboard navigation, screen reader compatibility

## Competitive Intelligence

- Competitor comparison, market positioning, keyword gaps

## Conversion Optimization

- Call-to-action analysis, form optimization, user journey mapping

## Local Citations

- NAP consistency, directory listings, business profile optimization

## Search Rankings

- Current keyword positions, ranking trends, SERP features

## AI-Powered Analysis

- Custom Web Audits AI-generated critical issues summary, strategic remediation plans, intelligent insights

## AI & LLM Traffic Data

- Per-assistant visibility across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — every major assistant included, no per-engine add-ons.

## JavaScript Console Errors

- Multi-page JavaScript error detection, console warnings, performance bottlenecks

## Traffic & Engagement

- Visitor analytics, bounce rates, session duration, user behavior patterns

## Keyword Research

- Search volume analysis, keyword difficulty, related terms, opportunity identification

## Business Intelligence

- Market analysis, industry benchmarks, business profile data, competitive positioning

## Visual Analysis

- Multi-device screenshots, visual regression testing, responsive design validation

## Redirect Analysis

- Redirect chain detection, 301/302 mapping, canonical URL verification

## International SEO

- Hreflang tags, multi-language support, geo-targeting configuration

## Schema & Structured Data

- JSON-LD validation, rich snippets, knowledge graph optimization

## UX & Design Analysis

- User interface evaluation, design best practices, visual hierarchy assessment

## API & Integration Health

- Third-party integration monitoring, API performance, external dependency tracking

## Target Audience Analysis

- Demographics, user intent mapping, audience segmentation insights

## Growth Opportunities

- Prescriptive, prioritized fix list — exactly what to do to rank higher — with quick wins, high-impact recommendations, and ROI prioritization

## Threat Detection

- Malware scanning, vulnerability assessment, security risk analysis

## Automated Reporting

- Scheduled reports and customizable templates, with white-label PDF and PowerPoint exports on enterprise plans

## Goal & Budget Tracking

- Performance targets, budget monitoring, ROI tracking, milestone achievements

## Metric Alerts

- Real-time notifications, threshold monitoring, performance anomaly detection

## Call Tracking Integration

- Phone call analytics, source attribution, conversion tracking, call recording

## E-commerce Analytics

- Sales tracking, product performance, cart abandonment, conversion funnels

## Email Marketing Analysis

- Campaign performance, open rates, click-through rates, subscriber growth

## PPC Campaign Analysis

- Ad spend tracking, cost-per-click, conversion rates, quality scores

## Social Media Metrics

- Engagement rates, follower growth, reach analysis, post performance

## Search Visibility

- SERP position tracking, featured snippet opportunities, local pack rankings

## Trend Analysis

- Historical data comparison, seasonal trends, growth trajectory forecasting

## White Label Branding

- Custom logos, branded reports, agency-specific styling, client-facing dashboards

## Multi-Channel Attribution

- Customer journey mapping, touchpoint analysis, conversion path tracking

## Data Visualization

- Interactive charts, custom graphs, performance dashboards, visual reporting

## Local Business Insights

- Map pack rankings, review management, local search performance, citation tracking

## Site Speed Monitoring

- Page load time tracking, performance trends, Core Web Vitals monitoring

## Access Control

- User permissions, role-based access, client portal management, team collaboration

## Task Management

- Action items, project tracking, deadline management, team assignments

## YouTube Channel Audit

- Channel and video SEO analysis, content gaps, and AI-driven title, description, tag, and content recommendations

## Reddit Sentiment & Reputation

- Brand mentions across Reddit, AI sentiment scored 0–100 across 10 reputation categories, with top praise, complaints, and notable threads

## Multi-Location & Franchise Roll-up

- Network dashboard across every store or rooftop: per-store audits, store rankings, attention triage, and a network-wide KPI roll-up

## Review Sentiment Analysis

- AI reads every Google and Yelp review, scores it 0–100 across 10 industry-specific categories, and plots a 12-month sentiment heatmap

## Instant Domain Snapshot

- A sub-10-second look-up of a domain's authority, backlinks, traffic, top keywords, and closest organic competitors

## Competitor Ad History

- A competitor's paid search and display ad history over time, including creative and messaging trends

## Content Explorer

- Discover a domain's top-performing pages and content ranked by traffic and engagement

## Bulk Domain SEO

- Batch SEO analysis across many domains at once — built for portfolios, prospecting, and competitive sets

## Expected Results Timeline

### On-Page & Technical Improvements

On-page and technical website improvements typically show the fastest results, with user experience metrics improving within days to weeks. Technical fixes like site speed show immediate benefits, while content and structure changes start impacting rankings within 2-3 months as search engines process these updates.

### Off-Page & Local SEO Improvements

Off-page and local SEO improvements require more patience, generally taking 2-4 months to see significant ranking changes. Local visibility may improve faster, especially in map results, but overall improvements in authority and organic traffic develop gradually and vary based on market competition and your site's existing authority.

## Frequently Asked Questions

### What does an audit actually cover?

More than 20 areas, including SEO, page speed, accessibility, security, content quality, on-page structure, links, local search, and user experience.

### How are the scores calculated?

Each area is scored and combined into clear gauges, so you can see strengths and weaknesses at a glance.

### Do you analyze both mobile and desktop?

Yes — performance and experience are measured across devices.

### Do you check security?

Yes. Certificate validity, security headers, and email authentication are all part of every audit.