Small Business Website Audits — Custom Web Audits
An honest audit of your website. In plain English.
You don't have a marketing department. You don't have time to read a 60-page PDF. You want to know what's wrong, what to fix first, and whether the fix actually worked. Custom Web Audits does exactly that — built for owner-operators and non-profit teams running on a budget.
Performance Overview
SITE HEALTH
78 ▲ +6
DOMAIN RANKING
42 ▲ +3
ORGANIC TRAFFIC
12.4K ▲ +18%
ORGANIC KEYWORDS
847 ▲ +24
BACKLINKS
1,284 ▲ +47
COMPETITIVE
#4/12 ▲ +1
AI VISIBILITY
64 ▲ +9
AI MENTIONS
23 ▲ +5
AI REF. DOMAINS
8 ▲ +2
LOCAL SEO
81 ▲ +4
SOCIAL
56 ▼ -2
TAGGING
92 ▲ +3
Overall Assessment
Solid foundation with clear wins in Security and On-Page Optimization. Focus next on Social and Performance & Speed to lift your overall score above 80.
Performance Scores
- Overall Performance: 76
- Domain & Tech Stack: 82
- Marketing & Tracking: 71
- Social: 58
- Performance & Speed: 67
- SEO & Visibility: 79
- Content & Keywords: 84
- Links & Authority: 73
- On-Page Optimization: 88
- User Experience & Accessibility: 65
- Security: 94
Built for owners, not engineers
Most SEO tools are built for analysts who already know what "robots.txt" means. We translate findings into actions and rank them by what'll move the needle for your business.
Plain-English report
Every finding rewritten for owners. No "render-blocking JavaScript" without explaining what to do.
Fast first audit
Submit your URL, get a full report for most websites in under 10 minutes. No sales call required.
History over time
Re-audit monthly. See whether the fix actually landed. Track score over time.
Local SEO scorecard
Google Business Profile, citations, reviews, map pack rank — the visibility small businesses actually live and die on.
Reputation snapshot
Google reviews, ratings, and what customers are actually saying — pulled in next to the technical audit.
Schema & structured-data check
The invisible tags that tell Google (and AI) what your business is and what you sell.
Page-speed scoring
Core Web Vitals scored the way Google scores them, with the exact files to compress or defer.
"Why this matters" on every finding
Not just what's wrong — what you'll gain in customers, leads, or rankings by fixing it.
Why Agencies Are Switching From the Big Names
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | Full self-serve audits from $99/mo · website monitoring from $29/mo | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Data you get | Real data from your site + AI-powered insights. | Modeled clickstream estimates. Not your actual traffic. |
| Audit depth | 100+ factors across 11 categories in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
Executive Summary
KEY FINDINGS
What's Working
3 positive findings
Needs Attention
5 issues to address
- Your website loads quickly for real visitors, meeting Google's speed standards on both mobile and desktop devices.
- Google Analytics and Google Tag Manager are properly installed and tracking your website visitors and their behavior.
- Microsoft Clarity is set up to record visitor sessions and create heatmaps, helping you understand how people use your site.
Critical Issues Summary
- 2 product pages return 404 errors when customers click through from Google search results — they're losing those visitors immediately.
- SSL certificate expires in 18 days. When it lapses, every visitor will see a "Not Secure" warning and most will leave.
- AI crawlers (GPTBot, PerplexityBot) are blocked in robots.txt — your site can't be cited in ChatGPT or Perplexity answers.
Strategic Remediation Plan
- Renew the SSL certificate. (5 MIN) Critical
- Allow GPTBot and PerplexityBot in robots.txt (5 MIN) High
- Redirect the 2 broken product URLs (15 MIN) High
- Add LocalBusiness schema to the contact page (1 HR) High
- Compress 4 oversized hero images (30 MIN) Medium
Generative Engine Optimization
Search is splitting in two. Half your customers still Google — the other half ask ChatGPT, Claude, Gemini, or Perplexity and never see a search results page. Generative Engine Optimization (GEO) is how you stay visible in that second half. We audit the technical and content signals LLMs use to decide who gets named in their answers.