# Simple Pricing That Scales With You

Every plan includes the full audit engine, AI-powered insights, and a living dashboard. Start small. Upgrade when you outgrow it.

## Start free

Free

Free SEO tools — no card required.

**$0/forever**

Create a free account · **no credit card**

- Meta Tags, Headings & Schema checkers  
- Robots.txt & XML Sitemap generators  
- Core Web Vitals (Google PageSpeed)  
- Keyword volume & backlink preview  
- Instant results, right in your browser  
- Upgrade for  
  - Full site audits + living dashboard  
  - Premium credits & saved projects

## Personal Website

Always-on insights for one website.

**$29/mo**  
Monthly, cancel anytime

- 1 website  
- Living SEO dashboard  
- GA + GSC integration  
- Weekly SEO updates  
- Backlink data auto-refresh  
- CWA proprietary metrics  
- Support  
  - Email Support + AI Chat

## Discover

Perfect for getting started.

**$99/mo**  
**$79/mo with annual commitment · Save 20%**

- 1 user account  
- 25 Premium Credits/month  
- 2 projects (Personal Website, Business Data, or CWAKOM)  
- Up to 1,000 crawled pages per audit  
- Data for up to 100 top keywords  
- Keyword Optimization Manager for all Projects  
- Support  
  - Email Support + AI Chat  
- Add-Ons  
  - Fix It for Me  
  - Local Citation Building

## Most popular

### Scale

For freelancers & SMBs.

**$229/mo**  
**$199/mo with annual commitment · Save 13%**

- 1 user account  
- 75 Premium Credits/month  
- 5 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)  
- Up to 2,500 crawled pages per audit  
- Data for up to 250 top keywords  
- Keyword Optimization Manager for all Projects  
- Embeddable Audit Widget (capture leads on your own site)  
- Support  
  - Email Support + AI Chat  
- Add-Ons  
  - Fix It for Me  
  - Local Citation Building

## Professional

Ideal for agencies.

**$399/mo**  
Annual commitment

- Up to 2 user accounts  
- 150 Premium Credits/month  
- 10 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)  
- Up to 5,000 crawled pages per audit  
- Data for up to 250 top keywords  
- Keyword Optimization Manager for all Projects  
- Embeddable Audit Widget (white-label, capture leads on your own site)  
- Support  
  - Email Support + AI Chat  
- Add-Ons  
  - Fix It for Me  
  - Local Citation Building

## Enterprise

Custom solutions for large teams.

**Custom**  
Contact for quote

- Multiple users  
- Custom Premium Credits/month  
- 50 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)  
- Custom crawled pages per audit  
- White-labeled dashboards  
- Keyword Optimization Manager for all Projects  
- Support  
  - Dedicated Rep + Email Support + AI Chat  
- Add-Ons  
  - Fix It for Me  
  - Local Citation Building

No contracts on monthly plans  
Premium Feature Credits included  
All plans include AI-powered insights

## Why Agencies Are Switching From the Big Names

| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
| --- | --- | --- |
| Pricing | Full self-serve audits from $99/month — 25 premium credits included. Just want to monitor one site? Personal Website is $29/month. | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Data you get | Real data from your site + AI-powered insights. | Modeled clickstream estimates. Not your actual traffic. |
| Audit depth | 100+ factors across 11 categories in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product.

We're not trying to replace your entire marketing stack. We're giving you the audit and reporting layer that actually makes sense — without the bloat or the bill.

## Not sure which plan is right?

Tell us about your business and we'll point you at the right tier — or build you a custom Enterprise package if you outgrow the standard plans.

## Frequently Asked Questions

### How is pricing structured?

Custom Web Audits pricing scales by usage and features: start free with our SEO tools, then choose a website-audit plan from $29/mo, up to multi-location and agency tiers. Every paid plan includes the full audit engine, AI-powered insights, and a living SEO dashboard.

### Is there a free way to try it?

Yes — create a free account and use our free SEO tools instantly: meta tag checker, schema validator, XML sitemap generator, robots.txt tester, Core Web Vitals, plus keyword-volume and backlink previews. No credit card required. Upgrade anytime for full website audit capabilities and even more tools.

### Can I change plans later?

Of course. Your plan grows with you: jump from the free SEO tools to a paid auditing plan, or step up to multi-location and agency tiers whenever it makes sense. Changes take effect immediately, no contracts on monthly billing for most plans.

### Is white-labeling included?

It is. Unlike most SEO platforms that charge extra, white-label reporting and dashboards come standard on our multi-location and enterprise plans — present every website audit as your own.