Pricing Plans — Custom Web Audits
Simple Pricing That Scales With You
Every plan includes the full audit engine, AI-powered insights, and a living dashboard. Start small. Upgrade when you outgrow it.
Start free
Free
Free SEO tools — no card required.
$0/forever
Create a free account · no credit card
- Meta Tags, Headings & Schema checkers
- Robots.txt & XML Sitemap generators
- Core Web Vitals (Google PageSpeed)
- Keyword volume & backlink preview
- Instant results, right in your browser
- Upgrade for
- Full site audits + living dashboard
- Premium credits & saved projects
Personal Website
Always-on insights for one website.
$29/mo
Monthly, cancel anytime
- 1 website
- Living SEO dashboard
- GA + GSC integration
- Weekly SEO updates
- Backlink data auto-refresh
- CWA proprietary metrics
- Support
- Email Support + AI Chat
Discover
Perfect for getting started.
$99/mo
$79/mo with annual commitment · Save 20%
- 1 user account
- 25 Premium Credits/month
- 2 projects (Personal Website, Business Data, or CWAKOM)
- Up to 1,000 crawled pages per audit
- Data for up to 100 top keywords
- Keyword Optimization Manager for all Projects
- Support
- Email Support + AI Chat
- Add-Ons
- Fix It for Me
- Local Citation Building
Most popular
Scale
For freelancers & SMBs.
$229/mo
$199/mo with annual commitment · Save 13%
- 1 user account
- 75 Premium Credits/month
- 5 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
- Up to 2,500 crawled pages per audit
- Data for up to 250 top keywords
- Keyword Optimization Manager for all Projects
- Embeddable Audit Widget (capture leads on your own site)
- Support
- Email Support + AI Chat
- Add-Ons
- Fix It for Me
- Local Citation Building
Professional
Ideal for agencies.
$399/mo
Annual commitment
- Up to 2 user accounts
- 150 Premium Credits/month
- 10 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
- Up to 5,000 crawled pages per audit
- Data for up to 250 top keywords
- Keyword Optimization Manager for all Projects
- Embeddable Audit Widget (white-label, capture leads on your own site)
- Support
- Email Support + AI Chat
- Add-Ons
- Fix It for Me
- Local Citation Building
Enterprise
Custom solutions for large teams.
Custom
Contact for quote
- Multiple users
- Custom Premium Credits/month
- 50 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
- Custom crawled pages per audit
- White-labeled dashboards
- Keyword Optimization Manager for all Projects
- Support
- Dedicated Rep + Email Support + AI Chat
- Add-Ons
- Fix It for Me
- Local Citation Building
No contracts on monthly plans
Premium Feature Credits included
All plans include AI-powered insights
Why Agencies Are Switching From the Big Names
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | Full self-serve audits from $99/month — 25 premium credits included. Just want to monitor one site? Personal Website is $29/month. | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Data you get | Real data from your site + AI-powered insights. | Modeled clickstream estimates. Not your actual traffic. |
| Audit depth | 100+ factors across 11 categories in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
We're not trying to replace your entire marketing stack. We're giving you the audit and reporting layer that actually makes sense — without the bloat or the bill.
Not sure which plan is right?
Tell us about your business and we'll point you at the right tier — or build you a custom Enterprise package if you outgrow the standard plans.
Frequently Asked Questions
How is pricing structured?
Custom Web Audits pricing scales by usage and features: start free with our SEO tools, then choose a website-audit plan from $29/mo, up to multi-location and agency tiers. Every paid plan includes the full audit engine, AI-powered insights, and a living SEO dashboard.
Is there a free way to try it?
Yes — create a free account and use our free SEO tools instantly: meta tag checker, schema validator, XML sitemap generator, robots.txt tester, Core Web Vitals, plus keyword-volume and backlink previews. No credit card required. Upgrade anytime for full website audit capabilities and even more tools.
Can I change plans later?
Of course. Your plan grows with you: jump from the free SEO tools to a paid auditing plan, or step up to multi-location and agency tiers whenever it makes sense. Changes take effect immediately, no contracts on monthly billing for most plans.
Is white-labeling included?
It is. Unlike most SEO platforms that charge extra, white-label reporting and dashboards come standard on our multi-location and enterprise plans — present every website audit as your own.