## Custom Dealership Audits

For auto dealers and dealer groups

# Every rooftop. Every issue. Every fix — found in real time.

Custom Web Audits runs a **comprehensive website audit on every** **rooftop** — surfacing the technical SEO, page speed, accessibility, and content issues costing your dealership leads _right now_. Stitched together with reputation, local SEO, AI search visibility, a 10-category dealership review model, and Ask Earl — your dealer-savvy AI assistant.

## Comprehensive Audit Scores

| Metric                         | Score |
|--------------------------------|-------|
| Overall                        | 68%   |
| Tech Stack                     | 100%  |
| Marketing                      | 66%   |
| Social                         | 65%   |
| Speed                          | 60%   |
| SEO                            | 69%   |
| Content                        | 96%   |
| Links                          | 68%   |
| On-Page                        | 38%   |
| Local SEO                      | 100%  |
| UX/Accessibility               | 74%   |
| Security                       | 50%   |

## Key Findings

### What's Working

3 positive findings · Click to view

### Needs Attention

5 issues to address · Click to view

## How we compare to what dealers pay today

Most dealer groups already spend $60K–$200K a year on a stitched-together stack: one vendor for reviews, another for listings, a third for ads. We ship the equivalent product — with auto-specific category depth and AI search visibility — at mid-band pricing.

| Feature                                                                 | Custom Web Audits             | Reputation tools            | DMS-attached modules         | Ad / competitive tools       |
|-------------------------------------------------------------------------|-------------------------------|-----------------------------|------------------------------|------------------------------|
| Comprehensive website audit (per rooftop)                                | Real-time fix list            | —                           | ◑ Add-on / PDF only          | —                            |
| Per-rooftop technical SEO + Core Web Vitals audit                       | Every rooftop, weekly         | —                           | ◑ Snapshot only              | — LP pages only             |
| Schema / structured-data coverage (VehicleSchema, AutoDealer)           | Tracked + flagged             | —                           | —                            | —                            |
| Issue tracking over time                                                 | Tracked, comparable           | —                           | ◑ DMS report                 | —                            |
| Page-speed regression detection (