Auto Dealer Website Audits — Custom Web Audits
Custom Dealership Audits
For auto dealers and dealer groups
Every rooftop. Every issue. Every fix — found in real time.
Custom Web Audits runs a comprehensive website audit on every rooftop — surfacing the technical SEO, page speed, accessibility, and content issues costing your dealership leads right now. Stitched together with reputation, local SEO, AI search visibility, a 10-category dealership review model, and Ask Earl — your dealer-savvy AI assistant.
Comprehensive Audit Scores
| Metric | Score |
|---|---|
| Overall | 68% |
| Tech Stack | 100% |
| Marketing | 66% |
| Social | 65% |
| Speed | 60% |
| SEO | 69% |
| Content | 96% |
| Links | 68% |
| On-Page | 38% |
| Local SEO | 100% |
| UX/Accessibility | 74% |
| Security | 50% |
Key Findings
What's Working
3 positive findings · Click to view
Needs Attention
5 issues to address · Click to view
How we compare to what dealers pay today
Most dealer groups already spend $60K–$200K a year on a stitched-together stack: one vendor for reviews, another for listings, a third for ads. We ship the equivalent product — with auto-specific category depth and AI search visibility — at mid-band pricing.
| Feature | Custom Web Audits | Reputation tools | DMS-attached modules | Ad / competitive tools |
|---|---|---|---|---|
| Comprehensive website audit (per rooftop) | Real-time fix list | — | ◑ Add-on / PDF only | — |
| Per-rooftop technical SEO + Core Web Vitals audit | Every rooftop, weekly | — | ◑ Snapshot only | — LP pages only |
| Schema / structured-data coverage (VehicleSchema, AutoDealer) | Tracked + flagged | — | — | — |
| Issue tracking over time | Tracked, comparable | — | ◑ DMS report | — |
| Page-speed regression detection ( |