Sample Website Audit Report — Billy Goat Tavern (Wrigleyville)

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Performance Overview

Domain & Tech Stack

Marketing & Tracking

Social

Performance & Speed

SEO & Visibility

Content & Keywords

Links & Authority

On-Page Optimization

User Experience & Accessibility

Security

AI Brand Visibility

Local SEO

➕New Audit

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Billy Goat Tavern (Wrigleyville)

https://www.billygoattavern.com/

🕷 Demo Data

Performance Overview

72Fair

72Good

Prospect audit · Local SEO

Overall score

0 of 328 pages clean · 64 issues open

Health

Site Health

72%

Fair

Healthy Pages

0 / 328

No high/critical

Total Issues

64

All severities

Tagging

33%

Poor

Authority & traffic

Organic Traffic

74.3K

Monthly

Organic Keywords

2.0K

Ranking

Backlinks

15.7K

Total

Domain Ranking

30

of 100

Competitive

2/11

Critical

AI & presence

Local SEO

86%

Good

AI Visibility

24%

Low

AI Mentions

3

Total mentions

AI Ref. Domains

6

Citing you

Social

4

Profiles

▶Category Metrics12 categories · avg 66

72%\ \ Overall Performance 19%\ \ Domain & Tech Stack 33%\ \ Marketing & Tracking 85%\ \ Social 59%\ \ Performance & Speed 66%\ \ SEO & Visibility 96%\ \ Content & Keywords 68%\ \ Links & Authority 78%\ \ On-Page Optimization 90%\ \ User Experience & Accessibility 21%\ \ Security 100%\ \ AI Visibility

▶Overall Assessment & How to Improve

Overall Assessment

Solid performance with room for improvement in some areas. Focus on lower-scoring categories to boost your overall rating.

How to Improve Your Scores

• Focus on Red Categories: Start with scores below 50% as these have the most impact on your overall performance
• Review Specific Issues: Click on each category below to see detailed recommendations and actionable fixes
• Implement Quick Wins: Look for easy improvements like image optimization, missing meta tags, or broken links
• Set Priorities: Balance quick wins with long-term improvements based on your business goals
• Monitor Progress: Run audits monthly to track improvements and catch new issues early
• Get Expert Help: Consider consulting with SEO and web development professionals for critical issues

Executive Summary

Your Priority Fix List

The highest-impact actions to rank higher in AI assistants and search, ranked by impact and effort — grounded in your own results. · 10 more in the detail panels below

Fix: Missing title tag

high impactlow effort

Add a unique, keyword-led title tag to these pages — it is the single strongest on-page ranking factor.

197 page(s) affected

🥊

Competitors are cited and you are not

high impactmedium effort

Competing sites are answering the questions you should own. Publish dedicated, well-structured pages for each high-intent question (clear headings, concise answers, FAQ schema) and earn links to them.

Only 20% of citations are yours

Fix: Pages with no incoming internal links

high impactmedium effort

Add internal links to these pages from your navigation or related content so crawlers — and ranking signal — can reach them.

299 page(s) affected

Fix: Missing H1 tag

high impactmedium effort

Add a single clear H1 to these pages describing the page topic.

234 page(s) affected

Fix: No JSON-LD structured data detected

high impactmedium effort

Structured data (schema.org) is a primary signal for AI assistants and rich search results.

JSON-LD Markup

Fix: Broken images (404)

high impactmedium effort

Broken image links hurt user experience and signal site neglect to search engines.

25 page(s) affected

Fix: No DMARC policy found

high impactmedium effort

DMARC ties SPF + DKIM together and tells receivers how to handle failing mail.

DMARC Policy

Fix: ARIA Attributes: 1 accessibility error

high impactmedium effort

Rules: aria-hidden elements do not contain focusable elements

ARIA Attributes

Website Screenshots

Screenshot Service● Excellent (4/4 devices)

Responsive Design Assessment

Your website has been tested across all major device types. This ensures optimal user experience for all visitors regardless of their device.

Desktop

Tablet

Mobile

Watch

Why Cross-Device Testing Matters▼

• Mobile-First World: Over 60% of web traffic comes from mobile devices
• User Experience: Responsive design ensures your content is accessible and readable on all screen sizes
• SEO Rankings: Google uses mobile-first indexing, prioritizing mobile-optimized sites
• Conversion Rates: Poor mobile experience leads to higher bounce rates and lost sales
• Brand Consistency: Visual consistency across devices builds trust and professionalism

Domain & Tech Stack Guide

19Critical

Technical Foundation

Good

73

Technical

Foundation

22 years, 8 months

Domain Age

100

Trust Score

87d

Renews In

12

Technologies

19%

Crawl Health

OK

WWW Redirect

JavaScript LibraryjQuery

AnalyticsGoogle Analytics

Tag ManagerGoogle Tag Manager

CMSWordPress

E-commerceWooCommerce

FontGoogle Fonts, Font Awesome

SecurityreCAPTCHA

AdvertisingFacebook Pixel

PaymentPayPal

Email MarketingMailchimp

Programming LanguagePHP

WWW redirectConsistent

Canonicalhttps://www.billygoattavern.com/

Redirect test (www / non-www)200 / 200

HTTP 200 pages63 / 328

3xx redirects197

4xx / 5xx errors38

RegistrarGoDaddy.com, LLC

Domain expires2026-10-16

Indexable pages265 · 63 canon.

close

Every technical check in one place — 4 passing, 3 caution, 1 needs attention

Needs attention1

4xx / 5xx errors ▸

38

Fix

Caution — worth a look3

HTTP 200 pages ▸

63 / 328

Review

3xx redirects

197

Review

Domain expires

2026-10-16

Review

Passing — no action needed4

WWW redirect

Consistent

Pass

Canonical

https://www.billygoattavern.com/

Pass

Redirect test (www / non-www)

200 / 200

Pass

Indexable pages ▸

265 · 63 canon.

Pass

Details & recommendations▼

Domain maturity

Significant age and authority — established trust with search engines and better ranking potential.

Technology recommendations

• CMS Detected: WordPress
• Analytics: Google Analytics
• Security tools detected: 1
• Consider using a CDN for better performance

Pages with errors (38)

https://www.billygoattavern.com/billy-goat-blog/page/29/(404)

https://www.billygoattavern.com/billy-goat-blog/page/3/(404)

https://www.billygoattavern.com/billy-goat-blog/page/11/(404)

https://www.billygoattavern.com/billy-goat-blog/page/10/(404)

https://www.billygoattavern.com/billy-goat-blog/page/5/(404)

https://www.billygoattavern.com/in-the-news/(404)

https://www.billygoattavern.com/2016/11/15/2782/(404)

https://www.billygoattavern.com/billy-goat-blog/page/35/(404)

https://www.billygoattavern.com/billy-goat-blog/page/14/(404)

https://www.billygoattavern.com/billy-goat-blog/page/12/(404)

https://www.billygoattavern.com/billy-goat-blog/page/27/(404)

https://www.billygoattavern.com/2016/10/11/2600/(404)

https://www.billygoattavern.com/billy-goat-blog/page/7/(404)

https://www.billygoattavern.com/rewards/(404)

https://www.billygoattavern.com/billy-goat-blog/page/6/(404)

https://www.billygoattavern.com/billy-goat-blog/page/36/(404)

https://www.billygoattavern.com/the-cheezborger/(404)

https://www.billygoattavern.com/billy-goat-blog/page/33/(404)

https://www.billygoattavern.com/billy-goat-blog/page/26/(404)

https://www.billygoattavern.com/billy-goat-blog/page/21/(404)

https://www.billygoattavern.com/billy-goat-blog/page/24/(404)

https://www.billygoattavern.com/billy-goat-blog/page/30/(404)

https://www.billygoattavern.com/billy-goat-blog/page/8/(404)

https://www.billygoattavern.com/billy-goat-blog/page/23/(404)

https://www.billygoattavern.com/billy-goat-blog/page/15/(404)

https://www.billygoattavern.com/billy-goat-blog/page/34/(404)

https://www.billygoattavern.com/billy-goat-blog/page/25/(404)

https://www.billygoattavern.com/billy-goat-blog/page/2/(404)

https://www.billygoattavern.com/billy-goat-blog/page/20/(404)

https://www.billygoattavern.com/billy-goat-blog/page/40/(404)

https://www.billygoattavern.com/billy-goat-blog/page/4/(404)

https://www.billygoattavern.com/billy-goat-blog/page/22/(404)

https://www.billygoattavern.com/billy-goat-blog/page/39/(404)

https://www.billygoattavern.com/billy-goat-blog/page/28/(404)

https://www.billygoattavern.com/billy-goat-blog/page/38/(404)

https://www.billygoattavern.com/product/book-a-chicago-tavern/(404)

https://www.billygoattavern.com/product/ffical-billy-goat-tavern-baby-onesie-blue/(404)

https://www.billygoattavern.com/https://maps.google.com/maps?q=700+E.+Grand+Ave,+Chicago,+IL&hl=en&ll=41.891432,-87.608092&spn=0.008674,0.021136&sll=41.890445,-87.624669&sspn=0.008674,0.021136&hnear=700+E+Grand+Ave,+Chicago,+Cook,+Illinois+60611&t=m&z=16(404)

Indexability

265 indexable · 0 noindex · 63 canonicalized to another URL, of 328 crawled pages.

Why the technical foundation matters

• Trust: Older domains with clean signals earn search-engine trust faster.
• Consolidation: One canonical domain concentrates all ranking signals.
• Crawlability: Clean HTTP responses let crawlers index every page efficiently.
• Stack: The right technologies enable analytics, security and performance.

Marketing & Tracking Guide

33Poor

Marketing Tags & TrackingGood API

6 / 36Tags Detected?

1950instances?

139network calls?

Network Inspection (Playwright)

In plain English

Your site has the essentials in place — Google Ads Conversion, Google Analytics 4, Google Analytics (Universal), Segment and Google reCAPTCHA are firing through Tag Manager. You have no coverage for social ad pixels and heatmaps & session replay. Advertising & retargeting is only partially covered. Activating the 30 not-detected tags below would close these gaps.

Coverage split

6 detected

6

of 36

Google Tag Manager×834

Google Analytics 41

Google Analytics (Universal)1

Google Ads Conversion1

Google reCAPTCHA×1112

Segment1

Readiness board

at a glance

Advertising & retargeting1/4PARTIAL

Website analytics3/9READY

Customer chat / support1/8READY

Social ad pixels0/7MISSING

Heatmaps & session replay0/7MISSING

Where you stand

tags live

You6 live

Solid coverage~10 tags

Full marketing stack20+ tags

General coverage targets — not a competitor benchmark.

Redundancy & over-firing

1950 instances

Google reCAPTCHA referenced ×1112

This tag generates the bulk of the 1950 instances. Worth auditing for duplicate or over-firing events before adding more tags.

What do these numbers mean?▼

InstancesEvery time any tag is referenced across the pages we rendered. One tag on every page is counted once per page, so this number is usually far larger than the tag count — here 1950 references across 6 tags.

Network callsOutbound requests to tracking / analytics endpoints observed live during the browser render — 139 here. These are the actual "phone-home" calls your tags make.

≈ avgInstances ÷ detected tags (1950 ÷ 6 ≈ 325×). A high average almost always means one container tag — Google reCAPTCHA is referenced on nearly every page, not that you have many separate tags.

referenced ×NHow many total times a single tag appeared ( Google reCAPTCHA = ×1112). A very high count for one tag is worth auditing for duplicate or over-firing events before adding more tags.

1950 instances÷6 tags≈325× avg

Detected tags

Google Tag Manager×834

Container / InfradataLayerStatic HTML

Google Analytics 4

AnalyticsG-1L93ZY7YYHStatic HTMLDynamic LoadGTM Container

Google Analytics (Universal)

AnalyticsUA-33401403-1Static HTMLDynamic LoadGTM Container

Google Ads Conversion

AdvertisingAW-11316406449Static HTMLDynamic LoadGTM Container

Google reCAPTCHA×1112

Chat & SupportgrecaptchaStatic HTMLDynamic Load

Segment

AnalyticsStatic HTMLDynamic Load

GTMInstallation ScriptdataLayer▼

// Google Tag Manager · dataLayerwindow.dataLayer = window.dataLayer || []; functiongtag(){ dataLayer.push(arguments); } gtag('js', new Date()); gtag('config', 'G-1L93ZY7YYH'); // Analytics 4gtag('config', 'AW-11316406449'); // Google Ads

Tags Not Detected(30)grouped by category · click to expand

Advertising & retargeting▼3 missing 1 livePARTIAL

Google Ads RemarketingMicrosoft Ads (Bing UET)Quantcast

Website analytics▼6 missing 3 liveREADY

Adobe AnalyticsAmplitudeHeap AnalyticsMatomoMixpanelShopify Analytics

Customer chat / support▼7 missing 1 liveREADY

ActiveCampaignDriftHubSpotIntercomMarketoPardotZendesk

Social ad pixels▼7 missingMISSING

LinkedIn Insight TagMeta Pixel (Facebook)Pinterest TagReddit PixelSnapchat PixelTikTok PixelTwitter/X Pixel

Heatmaps & session replay▼7 missingMISSING

Crazy EggFullStoryGoogle OptimizeHotjarMicrosoft ClarityOptimizelyVWO (Visual Website Optimizer)

Every tag in one place — 6 firing, 30 not detected.

Needs attention30

ActiveCampaign

not detected

Fix

Adobe Analytics

not detected

Fix

Amplitude

not detected

Fix

Crazy Egg

not detected

Fix

Drift

not detected

Fix

FullStory

not detected

Fix

Google Ads Remarketing

not detected

Fix

Google Optimize

not detected

Fix

Heap Analytics

not detected

Fix

Hotjar

not detected

Fix

HubSpot

not detected

Fix

Intercom

not detected

Fix

LinkedIn Insight Tag

not detected

Fix

Marketo

not detected

Fix

Matomo

not detected

Fix

Meta Pixel (Facebook)

not detected

Fix

Microsoft Ads (Bing UET)

not detected

Fix

Microsoft Clarity

not detected

Fix

Mixpanel

not detected

Fix

Optimizely

not detected

Fix

Pardot

not detected

Fix

Pinterest Tag

not detected

Fix

Quantcast

not detected

Fix

Reddit Pixel

not detected

Fix

Shopify Analytics

not detected

Fix

Snapchat Pixel

not detected

Fix

TikTok Pixel

not detected

Fix

Twitter/X Pixel

not detected

Fix

VWO (Visual Website Optimizer)

not detected

Fix

Zendesk

not detected

Fix

Passing — no action needed6

Google Tag Manager

firing

Pass

Google Analytics 4

firing

Pass

Google Analytics (Universal)

firing

Pass

Google Ads Conversion

firing

Pass

Google reCAPTCHA

firing

Pass

Segment

firing

Pass

close

Social Guide

85Good

Social Media Presence Fair

57

Social Presence

4 of 7 platforms

4

Profiles

7

Platforms

3

Missing

fFacebook@BillyGoatTavern Visit ↗

𝕏Twitter/X@Cheezborger Visit ↗

📷Instagram@cheezborger Visit ↗

♪TikTok@billygoattavern Visit ↗

inLinkedInnot detected

▶YouTubenot detected

PPinterestnot detected

Add next: LinkedIn, YouTube, Pinterest — biggest reach gaps for this vertical.

Performance & Speed Guide

59Fair

Performance & Speed

Needs Work

60

Performance

8.74s

Avg Load

8.39s

TTFB

53

Mobile

66

Desktop

2.33s

LCP

3/3

Web Vitals

62 ▸

Slow Pages

First Contentful Paint3.3 s

Speed Index (mobile)7.8 s

Total Blocking Time330ms

CLS — layout shift0.058

FID — interactivity0ms

Render-blocking29 (22 CSS)

External JS / CSS48 / 23

Inline code285.7 KB

Requests71 resources

CSS minified22%

Compressiongzip

CDNNone

Indexable37/328

Server response (TTFB)8.39s

Slow pages62 pages

close

Every speed check in one place — 3 passing, 6 caution, 6 need attention

Needs attention6

Speed Index (mobile)

7.8 s

Fix

Render-blocking ▸

29 (22 CSS)

Fix

CSS minified

22%

Fix

CDN

None

Fix

Server response (TTFB)

8.39s

Fix

Slow pages ▸

62 pages

Fix

Caution — worth a look6

First Contentful Paint

3.3 s

Review

Total Blocking Time

330ms

Review

External JS / CSS

48 / 23

Review

Inline code

285.7 KB

Review

Requests ▸

71 resources

Review

Indexable

37/328

Review

Passing — no action needed3

CLS — layout shift

0.058

Pass

FID — interactivity

0ms

Pass

Compression

gzip

Pass

Biggest offenders — fix these first5

Server response time (TTFB) 8.39s

The dominant cost. Faster hosting, server caching, DB tuning, or a CDN.

22 render-blocking stylesheets

Inline critical CSS, load the rest asynchronously.

CSS 22% minified

260KB inline CSS. Minify to cut bytes.

No CDN

Add a CDN so assets serve from the edge.

7 render-blocking scripts

Add async / defer so they don't block parsing.

Slow pages62

Page ↕TTFB ↕Load ↕

/cheezborger/billy-goat-tavern-chicagos-after-work-destination/11856ms12001ms

/cheezborger/save-2-at-winter-wonderfest-on-navy-pier/12880ms13022ms

/cheezborger/the-most-successful-greek-in-the-world/13920ms15758ms

/legend/13917ms15317ms

/2017/02/02/13888ms15022ms

/sam-sianis/happy-birthday-sam-you-old-goat/13862ms14012ms

/billy-goat-curse/dc-comics-hellblazer-takes-on-the-billy-goat-curse/13864ms14393ms

/2016/10/11/13878ms14714ms

/michigan-avenue/tim-weigel-remembers-a-softball-party-at-billy-goat/13918ms16123ms

/2016/11/15/12430ms13260ms

/locations/merchandise-mart/13091ms13851ms

/billy-goat-curse/congratulations-chicago-cubs/11494ms11567ms

/locations/ohare/12342ms12411ms

/2016/02/05/12925ms13067ms

/cheezborger/try-the-double-cheese-its-the-best/13059ms13528ms

/cheezborger/billy-ghost-sianis/12302ms12809ms

/billy-goat-curse/the-cubs-are-going-to-the-world-series/11494ms11892ms

/uncategorized/the-legendary-sam-sianis/10750ms10845ms

/billy-goat-curse/71-years-ago-today/10760ms11170ms

/cheezborger/congratulations-mvp-kris-bryant/12104ms12992ms

/2017/01/08/15253ms15282ms

/2016/01/14/12468ms12609ms

/locations/13949ms14084ms

/2017/01/24/12020ms12186ms

/billy-goat-curse/reverse-the-curse-ceremony-thursday-106/13434ms13582ms

/2016/12/12/11039ms11114ms

/2017/01/19/11047ms11424ms

/2016/10/04/5392ms5549ms

/cheezborger/take-a-bite-out-of-the-cold-at-billy-goat-2/5352ms5789ms

/cheezborger/let-billy-goat-tavern-host-your-next-event/13321ms14156ms

Render-blocking files29

JS/new-site/wp-content/plugins/cleantalk-spam-protect/js/apbct-public-bundle.min.js?ver=6.80_1780080676

JS/new-site/wp-includes/js/jquery/jquery.min.js?ver=3.7.1

JS/new-site/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1

JS/new-site/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3

JS/new-site/wp-includes/js/jquery/ui/datepicker.min.js?ver=1.13.3

JS/new-site/wp-content/plugins/woocommerce-ultimate-gift-card//assets/js/mwb-wgm-balance-checker.js?ver=7.0

JS/recaptcha/enterprise.js?render=6Le15GAeAAAAAB-0m555g1nwJ2d9_1EZ1_7f_2t7

CSS

CSS

CSS

+ 19 more (URLs not captured)

Resources & minification71 req

External JS 48 · External CSS 23 · Fonts 90

Inline JS 25.5KB · Inline CSS 260.2KB · Total inline 285.7KB

Minified: JS 67% · CSS 22%

Inline resources: 285.7 KB measured. External file sizes not fetched to prevent timeouts.

PageSpeed lab detail53 / 66

Mobile 53 · Desktop 66

FCP 3.3 s · Speed Index 7.8 s · TBT 330ms

Lab scores from Google PageSpeed. LCP / CLS above are field data (CrUX).

SEO & Visibility Guide

66Fair

Content & Keywords Guide

96Excellent

Content Analysishomepage + site-wide (328 pages)home this page site all pages

322

Total Wordshome

183

Unique Wordshome

328 ▸

Pagessite

237

Avg Words / Pagesite

0.6%

Content Ratiohome

1 min

Reading Timesite

0

Duplicate Groupssite

ReadabilityEasy

Flesch reading ease63

Reading levelStandard (8th-9th grade)

Avg sentence7.9 words

Sentences41

📏Depth & LengthTHIN

Total words (home)322

Unique words183

Paragraphs10

54 thin272 ok2 richview thin ▸

Structure & MediaRICH

Lists6

List items28

Images11

Videos0

H1 tags0

Top Keywords64.4 diversity

goat3.11%

billy2.8%

cheezborger2.48%

tavern2.17%

store1.55%

merchandise1.24%

See all 10 keywords ▸

Duplicate & FreshnessCLEAN

Duplicate groups0

Dupes without canonical0

Near-duplicate groups0

Duplicate sentences3

Fresh contentYes

Caution — worth a look 3

! Content length acceptable · 322 words▸! Low content-to-HTML ratio · 0.6%▸! 54 thin pages · of 328▸

Passing — no action needed 4

No duplicate content · 0 groups▸ Fresh content detected ▸ Has multimedia · 11 img · 0 vid▸ Readable content · Flesch 63▸

Open a bucket, then click any item for details.

Links & Authority Guide

68Fair

Internal Links & Structure

298 orphan pages

77

Link Health

940 ▸

Internal Links

217 ▸

External Links

298 ▸

Orphan Pages

0 ▸

Broken Links

100% ▸

Anchor Health

0 ▸

Avg PageRank

0.99 ▸

Avg Crawl Depth

—

In-Content Links

Link health score77/100

Internal links940

External links217

Orphan pages298

Broken links0 of 34 checked

Redirected links8

Anchor text health100%

Empty anchors0

In-content links—

Canonical chainsNone

Internal dofollow ratio—

Weakly-linked pagesNone

Average internal PageRank0

Crawl depthavg 0.99 · max 1

close

Click any metric above to see the full detail. Internal links spread ranking authority and make sure every page can be found.

Needs attention1

Orphan pages

298 page(s) have no internal links pointing to them

Review

Passing — no action needed4

Broken links

No broken internal links found

Pass

Anchor text

Descriptive anchor text on 100% of links

Pass

Crawl depth

Content is within 1 clicks of the homepage

Pass

Internal linking

940 internal links spread authority across the site

Pass

On-Page Optimization Guide

78Good

Image Optimization Recommendations

♿ Alt Text Coverage

57%covered

With Alt80 (57%)

Missing Alt60 (43%)

File Type Breakdown

140images

JPG78 (56%)

PNG62 (44%)

140

Total Images

29

Broken Images

60

Lacking Alt Text

34

Large Images (>250KB)

Performance Metrics

34.34

MB

Image Payload

317

KB

Average Size

65

Lazy Loaded

60 images lacking accessibility attributes

Alternative text is used to describe your images - search engines use them to understand the content of your images, and visually impaired users rely on them for context.

34 large images that may impact performance

Images should ideally be under 250 KB in size to prevent significant page loading times. Consider compressing or optimizing these images.

Broken Images (29)

View Details

Sam-Birthday-1024x768.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2015/08/Sam-Birthday-1024x768.jpg

Page: https://www.billygoattavern.com/sam-sianis/happy-birthday-sam-you-old-goat/

404

Sam-lifting-100lb-sugar-with-mouth-778x1024.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2015/08/Sam-lifting-100lb-sugar-with-mouth-778x1024.jpg

404

Sam-and-Bill-Tsarouhas-working-1024x952.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2015/08/Sam-and-Bill-Tsarouhas-working-1024x952.jpg

404

sam-at-wrigley.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2015/08/sam-at-wrigley.jpg

404

sambill2.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2013/04/sambill2.jpg

404

comic.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2014/03/comic.jpg

Page: https://www.billygoattavern.com/billy-goat-curse/dc-comics-hellblazer-takes-on-the-billy-goat-curse/

404

20161006_191342_14758009936821.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2016/10/20161006\_191342\_14758009936821.jpg

Page: https://www.billygoattavern.com/2016/10/11/

404

20161006_182514_14758009931981.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2016/10/20161006\_182514\_14758009931981.jpg

Page: https://www.billygoattavern.com/2016/10/11/

404

IMG_59691.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2016/10/IMG\_59691.jpg

Page: https://www.billygoattavern.com/2016/10/11/

404

20161006_182326_14758009928431.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2016/10/20161006\_182326\_14758009928431.jpg

Page: https://www.billygoattavern.com/2016/10/11/

404

20161006_185153_14758009934341.jpg

https://www.billygoattavern.com/blog/wp-content/uploads/2016/10/20161006\_185153\_14758009934341.jpg

Page: https://www.billygoattavern.com/2016/10/11/

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Page: https://www.billygoattavern.com/2017/02/

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Images Inventory

140 unique images across 567 occurrences. 60 missing alt text, 34 over 250KB.

140

Total

80

With Alt

60

Missing Alt

103

Internal

37

External

65

Lazy Loaded

34

Large (>250KB)

AllMissing AltLarge (>100KB)External⬇ CSV

On-Page Optimization

Poor

30

On-Page Score

43/260 ▸

Titles OK

0/260 ▸

Meta OK

57% ▸

Image Alt

75 ▸

Schema

303 ▸

H1 Issues

90.49 ▸

On-Page Health

Title tags20 too long · 0 dup

Title pixel width13 over 561px

Meta descriptions260 missing

Meta pixel width—

Image alt text60 / 140 missing

Structured data3 schemas

Schema by type2 types missing

H1 tags302 missing · 1 multiple

Heading structure27 H1 · 158 H2

BreadcrumbsNot found

Robots meta328 indexable

Canonical tags37/328 self-ref

On-page health score90.49 / 100

Placeholder textNone found

Title vs metaDistinct

Tag placementClean

close

Click any metric to drill into the full list. The distribution charts below break down the three highest-volume signals.

Needs attention5

Title tags present

197 pages have no title

Fail

Title length

20 of 260 titles exceed 60 characters (truncate in search)

Fail

Meta descriptions

All 260 pages missing a meta description

Fail

Image alt text

60 of 140 images (43%) lack alt text

Fail

H1 tags

302 pages missing H1, 1 with multiple

Fail

Caution — worth a look4

Large images

34 images over 250KB slow the page

Review

Multiple H1s

1 pages have more than one H1

Review

Canonical tags

37/328 pages have a canonical

Review

Breadcrumbs

No breadcrumb navigation detected

Review

Passing — no action needed2

Structured data

3 schema types detected

Pass

Indexability

328 of 328 pages indexable (0 noindex)

Pass

Distribution charts

Click any tile or legend item — detail opens below, just like the table

Title TagsCritical

260

Pages

Optimal length 43

Missing 197

Too long (>60) 20

Too short (<30) 0

Duplicate 0

43

Optimal

197 ▸

Missing

20 ▸

Too long

0

Duplicate

13 ▸

Over 600px

Meta DescriptionsCritical

260

Pages

Optimal (70-155) 0

Missing 260

Too long 0

Too short 0

0

Optimal

260 ▸

Missing

0

Too long

0

Too short

Image OptimizationNeeds work

57%

Alt text

With alt text 80

Missing alt 60

Large (>250KB) 34

Lazy-loaded 154

140 ▸

Total

60 ▸

Missing alt

34 ▸

Large

49

Broken

close

Every on-page check in one place — 1 passing, 2 caution, 3 need attention

Needs attention3

Title tags too long (>60)

20 pages

Fix

Meta descriptions missing

260 pages

Fix

Images missing alt text

60

Fix

Caution — worth a look2

Large images (>250KB)

34

Review

Schema types missing

2 of 5

Review

Passing — no action needed1

Title tags optimal

43

Pass

close

User Experience & Accessibility Guide

90Excellent

Console Errors (JavaScript Health)

Needs work

62

Code Health

134 ▸

JS Errors

110 ▸

Warnings

0

Failed Loads

3 ▸

Error Types

10 / 10

Pages Affected

2 own · 1 vendor ▸

First vs Third-party

Console errors134

Console warnings110

Failed resource loads (404 / network)0

Pages with a clean console0 of 10

Most common error110× — An iframe which has both allow-scr…

Distinct error types3

First-party vs third-party2 own · 1 vendor

Deprecation warnings0

close

A raw error count is overwhelming — so we group errors into distinct types, split first-party from vendor scripts, and pull failed resource loads out separately. Click any metric to see the grouped list.

Needs attention2

55× Unexpected token '...'

First-party code · Prevents the entire script from running

Fail

55× grecaptcha.execute is not a function

First-party code · Breaks website functionality - features may not work

Fail

Caution — worth a look2

110× An iframe which has both allow-scripts and allow-same-origin f…

Third-party script · May cause functionality issues or poor user experience

Review

110 console warnings

Non-fatal, but worth reviewing

Review

Site Usability & Essentials

Contact, forms, CTAs, essential pages, PWA, live chat, and site search — click any tile for details.

0/100

Contact Info

0 phone · 0 email

0

Forms

No forms

7

CTAs

7 unique

1/4

Essential Pages

3 missing

0%

PWA

Not a PWA

Live Chat

Not detected

Site Search

Not detected

♿ Accessibility (WCAG 2.1 AA)

Critical

65

WCAG Score

53

Tests Run

42

Passed

5 ▸

Errors

6 ▸

Warnings

4 / 12

Categories Failing

Elevated

Legal Exposure

ARIA Attributes71/100

Audio & Video100/100

Color Contrast25/100

🏛️ HTML Landmarks42/100

🔘 Buttons & Links30/100

Form Elements70/100

📑 Heading Tags33/100

iFrames100/100

Images100/100

Tables100/100

Deprecated Elements62/100

Miscellaneous57/100

Page language declaredPass

Skip-to-content linkReview

Zoom & scaling allowedMissing

close

Each of the 12 WCAG categories lands in its own bucket by severity. Click any failing category (or the Errors / Warnings KPIs) to see the exact issues.

Needs attention4

ARIA Attributes — 71/100

6 passed · 1 error · 0 warnings

Fail

HTML Landmarks — 42/100

5 passed · 2 errors · 0 warnings

Fail

Buttons & Links — 30/100

3 passed · 1 error · 1 warning

Fail

Heading Tags — 33/100

2 passed · 1 error · 0 warnings

Fail

Caution — worth a look4

Color Contrast — 25/100

1 passed · 0 errors · 1 warning

Review

Form Elements — 70/100

4 passed · 0 errors · 1 warning

Review

Deprecated Elements — 62/100

3 passed · 0 errors · 1 warning

Review

Miscellaneous — 57/100

5 passed · 0 errors · 2 warnings

Review

Passing — no action needed4

Audio & Video — 100/100

2 passed · 0 errors · 0 warnings

Pass

iFrames — 100/100

3 passed · 0 errors · 0 warnings

Pass

Images — 100/100

4 passed · 0 errors · 0 warnings

Pass

Tables — 100/100

4 passed · 0 errors · 0 warnings

Pass

Security Guide

21Critical

Security Scorecard

Needs work

23

Security

Score

C ▸

SSL Grade

1/3 ▸

Email Auth

1/6 ▸

Security Headers

1/13 ▸

Secure Cookies

0 ▸

Mixed Content

22 years, 8 months

Domain Age

SPF recordAuthorized mail servers are defined

DMARC recordNot configured — domain is vulnerable to spoofing

DKIM signingNot detected — configure DKIM with your email provider

SSL certificateGrade C — SSL configuration needs attention

HSTSMissing — browsers may connect over insecure HTTP

Content Security PolicyMissing — site is more exposed to XSS

X-Frame-OptionsMissing — site can be embedded in malicious iframes

X-Content-Type-OptionsMissing — browsers may misinterpret file types

Referrer-PolicyNot set — full URLs can leak to third-party sites

Permissions-PolicyRestricts powerful browser features

Cookie Secure flag1 of 13 cookies set with the Secure flag

Cookie HttpOnly flag0 of 13 cookies set HttpOnly (blocks JS access, mitigates XSS theft)

Cookie SameSite attribute13 of 13 cookies set SameSite (limits cross-site sending — mitigates CSRF)

close

Every security check in one place — 3 passing, 10 need attention.

Needs attention10

DMARC record

Not configured — domain is vulnerable to spoofing

Fail

DKIM signing

Not detected — configure DKIM with your email provider

Fail

SSL certificate

Grade C — SSL configuration needs attention

Fail

HSTS

Missing — browsers may connect over insecure HTTP

Fail

Content Security Policy

Missing — site is more exposed to XSS

Fail

X-Frame-Options

Missing — site can be embedded in malicious iframes

Fail

X-Content-Type-Options

Missing — browsers may misinterpret file types

Fail

Referrer-Policy

Not set — full URLs can leak to third-party sites

Review

Cookie Secure flag

1 of 13 cookies set with the Secure flag

Review

Cookie HttpOnly flag

0 of 13 cookies set HttpOnly (blocks JS access, mitigates XSS theft)

Review

Passing — no action needed3

SPF record

Authorized mail servers are defined

Pass

Permissions-Policy

Restricts powerful browser features

Pass

Cookie SameSite attribute

13 of 13 cookies set SameSite (limits cross-site sending — mitigates CSRF)

Pass

AI Brand Visibility Guide

100Excellent

✦ AI Visibility — How AI Sees Your Business

Every AI assistant on one board. Click a square to read exactly what it says about you; use the tabs for mentions, citations and more.

5 of 5 AI assistants can describe your business — but only 20% of AI citations point to your site.

5 / 5

Assistants that describe you

20%

Your share of AI citations

3

Total AI brand mentions

85%

Google AI Mode visibility

6

Referencing domains

By Assistant What AI Gets Wrong AI Mentions Rivals AI Names Who's Cited Instead Live SERP Web Sentiment

G

Google AI Mode

85% visibility

P

Perplexity

Describes you

C

ChatGPT

Describes you

A

Claude

Describes you

G

Gemini

Describes you

Google AI Mode Visibility

How your business appears in Google's AI-powered search results

85%Visibility

Strong Presence

11/13

Keywords Found

35

Total Citations

13

Keywords Checked

How to read this data

Mentioned Your site was cited by Google AI for this keyword

Not Found Your site was not cited for this keyword

Sources Cited — Total URLs (from all websites) Google AI referenced in its answer

Total Citations — Number of times your URLs were specifically cited across all keywords

Keyword-by-Keyword Results

"billy goat tavern the original"Mentioned

23 sources cited

The Original Billy Goat Tavern is a legendary, no-frills Chicago institution famous for its double cheeseburgers, history with the "Curse of the Billy Goat", and inspiring the classic Saturday Night Live "Cheezborger" sketch.[](https://www.billygoattavern.com/) 1234

billygoattavern.com/?srsltid=AfmBOoqRwZDPpSr6hgfT06GMNfQaRdc

"is billy goat still in business?"Mentioned

9 sources cited

• Billy Goat Tavern (Restaurants): Yes, the famous Chicago-based tavern and burger chain (known for the "Cheezborger" and the Cubs curse) is still operating. They have multiple locations in Chicago, including the original Lower Michigan Avenue spot, and in the suburbs.[](https://www.billygoattavern.com/) 12 - Billy Goat Industries (Equipment): The manufacturer of turf products (vacuums, blowers, etc.) was acquired by Briggs & Stratton in 2015. While the specific manufacturing facilities in Lee's Summit, MO, closed in July 2025 , operations were moved to a different facility in Munnsville, N.Y., to expand production.[](https://fox4kc.com/news/briggs-stratton-to-close-lees-summit-billy-goat-lay-off-90-workers/) 12

billygoattavern.com/?srsltid=AfmBOor3CCJ5J6XrvSuc2-Rbgs6butY

"where is the billy goat tavern located in chicago?"Mentioned

9 sources cited

1535 W. Madison St, Chicago, IL 60607 (Near United Center)[](https://www.billygoattavern.com/locations/) 123

billygoattavern.com/locations/?srsltid=AfmBOor8955_5x3qZmedY

"billy goat tavern united center"Mentioned

16 sources cited

The Billy Goat Tavern location near the United Center is a popular spot for fans attending Bulls or Hawks games, located at 1535 W Madison St, Chicago, IL 60607 . It is known for its casual, no-frills atmosphere, famous "cheezborgers," and quick service, making it a convenient pre-game or post-game stop.12345

billygoattavern.com/?srsltid=AfmBOoqomqgsk7NSSLnvyGk6o37Stsxbillygoattavern.com/tag/madison-st/page/4/?srsltid=AfmBOoobGbillygoattavern.com/category/united-center/page/5/?srsltid=Abillygoattavern.com/events/boers-and-bernstein-who-needs-two

"billy goat tavern"Mentioned

26 sources cited

Founded in 1934 by Greek immigrant William "Billy Goat" Sianis, the tavern grew famous for its connection to the "Curse of the Billy Goat" on the Chicago Cubs and the iconic Saturday Night Live "Olympia Cafe" sketch ("Cheezborger, Cheezborger, Cheezborger! No fries, Cheeps!").[](https://www.billygoattavern.com/) 12

billygoattavern.com/?srsltid=AfmBOor0bM7ZsXYXyPDqQSUYcSr3HP9

"billy goat chicago"Mentioned

23 sources cited

The Billy Goat Tavern is a legendary, no-frills Chicago institution known for its "cheezborger" (cheeseburger), chips instead of fries, and its history as a hangout for journalists and locals since 1934.[](https://www.billygoattavern.com/) 123

billygoattavern.com/?srsltid=AfmBOoptDtEs5HH5hCulkzg7kFF5MM4billygoattavern.com/tag/chicago-cubs/page/10/?srsltid=AfmBOobillygoattavern.com/legend/our-history/?srsltid=AfmBOoocxgJ0

"billy goat tavern chicago"Mentioned

23 sources cited

The Billy Goat Tavern is a legendary, no-frills Chicago institution famous for its "Cheezborger" (cheeseburger), "chips" (no fries), and "Coke" (no Pepsi) slogan , made popular by the Saturday Night Live sketch. Founded in 1934, it is steeped in local history, including the famous "Curse of the Billy Goat" on the Chicago Cubs.[](https://www.billygoattavern.com/) 123

billygoattavern.com/?srsltid=AfmBOoqjb7vHdgrB1qA7HuY0hCY0-Mgbillygoattavern.com/category/navy-pier/page/2/?srsltid=AfmBO

"billy goat tavern in chicago"Mentioned

30 sources cited

[](https://www.billygoattavern.com/) Home - The World-Famous Billy Goat Tavern It all began in 1934 when Billy “Goat” Sianis founded his tavern . It immediately became a favorite home of Chicago journalists, who helped the legend continue ...

billygoattavern.com/?srsltid=AfmBOooARapRQACN5DiU9WJPxGZgQTWbillygoattavern.com/author/admin/page/36/?srsltid=AfmBOoqMCk

"billy goats chicago"Mentioned

21 sources cited

The Billy Goat Tavern is a legendary, no-frills Chicago institution known for its "cheezborgers," storied history, and iconic "Cheezborger, Cheezborger, Cheezborger!" chant , famously immortalized on Saturday Night Live. Founded in 1934 by Greek immigrant Billy Sianis, it is a staple of Chicago's tavern culture.[](https://www.billygoattavern.com/) 123

billygoattavern.com/?srsltid=AfmBOoowbROswV8ctDlsLSu8acpYDBz

"billy goat tavern by united center"Mentioned

19 sources cited

The Billy Goat Tavern located near the United Center is a famous, no-frills Chicago spot located at 1535 W Madison St, Chicago, IL 60607 . It is a popular, historic pre-game or post-game venue for Bulls and Blackhawks fans.[](https://m.yelp.com/biz/billy-goat-tavern-and-grill-chicago-15) 123

billygoattavern.com/?srsltid=AfmBOoqapDX5uNVt0jxXS-pGTYvrO6m

▸ Show 3 more keywords (1 mentioned)

"Billy Goat Tavern (Wrigleyville)"Mentioned

18 sources cited

• Dine-in: Available. - Takeout/Delivery: Available. - Bar: Full bar service, including beer and cocktails.12345

billygoattavern.com/?srsltid=AfmBOooNsrTaqIIDx84mPjvTaSpE3Mcbillygoattavern.com/category/ohare-airport/?srsltid=AfmBOooR

"billy goat tavern chicago il"Not Found

25 sources cited

"billy goat tavern near me"Not Found

11 sources cited

Prompt: What do you know about Billy Goat Tavern (Wrigleyville) located at 3724 N Clark St, Chicago, IL 60613, USA (billygoattavern.com)? Please provide details about their services, reputation, and any notable information.

What Perplexity says about you

Billy Goat Tavern in Wrigleyville is a family-run Chicago institution that opened in 2024 at 3724–3726 N. Clark St., replacing the former Full Shilling Public House just steps from where the legendary “Curse of the Billy Goat” originated in 194534. It serves classic, no-frills fare including its famous “Cheezborger” (with variants like the Original, Curse Breaker, and Deluxe) and Chicago Dogs, alongside fries and pre-concert Guinness 169.

Services

• Takeout and delivery are available1.
• Hours: Open daily 9 a.m. – 12 a.m., extending to 2 a.m. on game days (especially during Cubs games at nearby Wrigley Field)2.
• Menu: While the full menu is still “coming soon” as of mid-2024, online ordering includes burgers like the $7.99 Original Cheezborger and $12.49 Curse Breaker Cheezborger, plus a Chicago Dog for $9.99 19.

Reputation & Notable Features

• Cultural legacy: The tavern is steeped in Chicago lore, celebrating the Curse of the Billy Goat (which began when owner William Sianis was denied entry to Wrigley Field with his goat, Murphy, during the 1945 World Series) and its 1978 Saturday Night Live “Cheezborger” sketch featuring John Belushi, Bill Murray, and Robert Klein34.
• Decor: Walls feature photos and memorabilia honoring the tavern’s history, famous patrons (including presidents and Mike Royko), and the Cubs’ 2016 World Series victory that “lifted” the curse3.
• Layout: The northern room recounts the curse’s origin (October 6, 1945), while the southern area honors legendary patrons and houses the kitchen3.
• Community impact: The Lakeview East Chamber of Commerce hailed its arrival as a “piece of Chicago’s storied history” entering Wrigleyville’s vibrant nightlife4.

Customer reviews describe the Chicago Dog as “pretty standard” but enjoyable, and the atmosphere as ideal for pre-game festivities 1. As part of the world-famous Billy Goat Tavern brand (established 1934), this Wrigleyville location symbolizes the union of two iconic Chicago landmarks: Wrigley Field and the Billy Goat 34.

For more details, visit billygoattavern.com/locations/wrigleyville/ 2.

What ChatGPT says about you

The Billy Goat Tavern in Wrigleyville, located at 3724 N Clark St, Chicago, is part of the famous Billy Goat Tavern chain, which has a rich history in Chicago. Known for its laid-back atmosphere and iconic "Cheezborger" menu, the tavern has been a staple for both locals and tourists.

Services and Offerings:

• Menu: The tavern is famous for its "Cheezborger, Cheezborger" offerings, a nod to its simple yet beloved cheeseburgers. They also serve a variety of sandwiches, fries, and drinks.
• Atmosphere: The setting is casual and dive-bar style, making it a popular spot for pre- and post-game gatherings, especially with its proximity to Wrigley Field.
• Bar: The tavern offers a selection of beers and other beverages, catering to those looking to enjoy a drink in a relaxed environment.

Reputation:

• Cultural Icon: The Billy Goat Tavern gained nationwide fame due to a classic "Saturday Night Live" skit featuring John Belushi, which immortalized the catchphrase "Cheezborger, Cheezborger, Cheezborger!"
• Local Favorite: It's a beloved spot for both Chicagoans and tourists, offering a taste of local culture and history.
• Casual Dining: Known for its no-frills approach to food and service, the tavern provides a straightforward, satisfying dining experience.

Notable Information:

• Curse of the Billy Goat: The tavern's original owner, Billy Sianis, is associated with the "Curse of the Billy Goat," a famous superstition among Chicago Cubs fans.
• Historical Roots: The first Billy Goat Tavern was established in 1934, and it has grown into a Chicago institution over the decades.
• Events: The Wrigleyville location is popular on game days, given its strategic location near the baseball stadium.

For more details or to check their current offerings, visiting their website at billygoattavern.com would be helpful.

What Claude says about you

Billy Goat Tavern - Wrigleyville Location

Overview

The Billy Goat Tavern at 3724 N Clark St in Chicago's Wrigleyville neighborhood is one of several locations of the famous Chicago institution. It sits in the heart of Cubs territory, near Wrigley Field.

About the Billy Goat Tavern Brand

History & Legacy

• The original Billy Goat Tavern was founded by William "Billy Goat" Sianis in 1934
• The flagship location is famously located underground on Lower Michigan Avenue (430 N. Michigan Ave)
• The brand is deeply woven into Chicago cultural history

The Famous "Billy Goat Curse"

• Billy Goat Sianis allegedly cursed the Chicago Cubs in 1945 after being asked to remove his pet goat from Wrigley Field during the World Series
• The curse supposedly kept the Cubs from winning a World Series until 2016

SNL Connection

• The tavern inspired the famous Saturday Night Live sketch featuring John Belushi — "Cheeborger! Cheeborger! No Pepsi — Coke!"

Typical Offerings

• Cheezborgers (their signature item)
• Burgers, hot dogs, and classic bar food
• Beer and drinks

Important Caveat

I'd recommend verifying current hours, menu, and services directly at billygoattavern.com, as details may have changed.

What Gemini says about you

The Billy Goat Tavern at 3724 N Clark St in Wrigleyville, Chicago, is a beloved and iconic institution, distinct from its more famous subterranean Loop location, but carrying on the same legendary spirit.

Here's what I know about it:

Billy Goat Tavern (Wrigleyville) - 3724 N Clark St, Chicago, IL 60613

Website: billygoattavern.com

Overview & Vibe

This location of the Billy Goat Tavern maintains the no-frills, classic diner/dive bar aesthetic that the brand is famous for. It's not a fancy place, and that's precisely its charm. It's a casual spot where you can grab a quick, satisfying meal and a drink.

Key Vibe Elements:

• No frills, classic diner/dive bar: Expect simple decor, counter service, and a relaxed atmosphere.
• Chicago sports focus: Given its location just a stone's throw from Wrigley Field, this particular Billy Goat is heavily geared towards Cubs fans and sports enthusiasts. You'll likely find sports memorabilia and TVs showing games.
• Historic feel: While not the original, it carries the legacy and historic feel of the Billy Goat brand.
• Authentic Chicago experience: It offers a taste of a genuine, old-school Chicago institution.

Services & Offerings

The core offerings are consistent with the Billy Goat Tavern tradition:

• Food:
• "Cheezborger! Cheezborger! No Fries - Cheeps!": This is their famous catchphrase and their signature item. They serve simple, grilled cheeseburgers (or hamburgers), often with a strong emphasis on multiple patties.
• Grilled Onions: A common and delicious addition to their burgers.
• Hot Dogs, Grilled Cheese, and other simple diner fare: Expect a limited menu of straightforward, satisfying items.
• "Cheeps" (potato chips): This is what they offer instead of french fries, famously.
• Breakfast (sometimes): Some locations offer a simple breakfast menu, including eggs and toast. It's worth checking if this specific location does, especially given its early opening hours on game days.
• Drinks:
• Beer: Primarily domestic beers on tap or in bottles, reflecting the classic dive bar vibe.
• Soft Drinks: Standard fountain drinks.
• Seating: Primarily counter seating and some simple tables. It's not designed for a leisurely, sit-down meal, but rather a quick bite.
• Takeout: Very common, especially before/after games.

Reputation

The Wrigleyville Billy Goat enjoys a strong and specific reputation:

• Pre/Post-Game Tradition: It's a highly popular spot for Cubs fans before and after games at Wrigley Field. Its proximity makes it a convenient and atmospheric choice.
• Reliable and Consistent: People know exactly what they're getting: a decent, no-nonsense burger and a cold beer. There are no surprises.
• Affordable: Compared to many other dining options around Wrigleyville, the Billy Goat remains relatively affordable, especially for its core offerings.
• Local Landmark/Institution: While many tourists visit, it's also a beloved spot for locals who appreciate its history and simplicity.
• Iconic Chicago Experience: For visitors, it's often recommended as a must-do for a truly Chicagoan food experience, particularly if they're also attending a Cubs game.
• Not Gourmet: It's important to set expectations. This is not a gourmet burger joint. It's about nostalgia, tradition, and a specific style of simple, greasy-spoon food. People who go expecting a high-end culinary experience will be disappointed, but those seeking a classic diner burger will be satisfied.

Notable Information

• "Curse of the Billy Goat" Connection: While the curse originated at the original Loop location, the entire Billy Goat brand is synonymous with it. The story goes that in 1945, owner Billy Sianis brought his goat, Murphy, to a World Series game at Wrigley Field, was asked to leave because of the goat's smell, and allegedly cursed the Cubs, saying they'd never win another World Series. The Cubs finally broke the curse in 2016, adding another layer of lore to the taverns.
• Proximity to Wrigley Field: This is its defining characteristic. It's literally steps away from the ballpark, making it an ideal pit stop for fans.
• Skit Connection (SNL): The "Cheezborger! Cheezborger! No Fries - Cheeps!" routine, famously parodied on Saturday Night Live, is a direct reference to the Billy Goat's service style.
• Long-standing Legacy: The Billy Goat Tavern brand has been around since 1934, and this location carries that long history and tradition.
• Crowds on Game Days: Expect it to be very busy and potentially crowded on days when the Cubs are playing at home. Service will be fast-paced.

In summary, the Billy Goat Tavern in Wrigleyville is a classic, no-frills Chicago institution that delivers on its promise of simple, satisfying food and a genuine, old-school sports bar atmosphere. It's a rite of passage for Cubs fans and a recommended stop for anyone looking for an authentic taste of Chicago history and culture, particularly if they're in the Wrigleyville neighborhood.

What AI Gets Wrong About You

Key facts pulled from each assistant's answer and cross-checked. Conflicts mean customers get different answers depending on which AI they ask.

Assistants disagree on 2 facts

Street address

Google AI Mode1535 W. Madison St

Perplexity3726 N. Clark St

ChatGPT3724 N Clark St

Claude3724 N Clark St

Gemini3724 N Clark St

ZIP code

Google AI Mode60607

Gemini60613

Where the assistants agree

Businesses AI Names Alongside You

Extracted from the AI answers for your category (named in 2+ answers). These are who you're competing with for the AI conversation.

Saturday Night Live

6×

Cheezborger

6×

Curse

5×

Cubs

5×

Wrigleyville

4×

Wrigley Field

4×

The Billy Goat Tavern

3×

Chicago Cubs

3×

Site-wide AI Optimization

AI Accessibility

OK

AI/LLM Answers

1 issue

!

Schema Signals

2 issues

Entity Presence

OK

AI/LLM Brand Mentions

How AI models reference this brand across the web

3

Total Mentions

6

Referencing Domains

google

1

mentions

chat_gpt

2

mentions

Top Mentioned Domains

Referencing Domains:

en.wikipedia.orgm.yelp.comtimetravelkitchen.substack.comwww.billygoattavern.comwww.fox32chicago.comwww.reddit.com

googlebilly goat tavern the original

Vol: 33,100

The original Billy Goat Tavern is a historic, subterranean Chicago burger spot located at 430 N. Michigan Ave (lower level), famous for its " Cheezborger! " slogan and 1934 founding. Hidden under Michigan Avenue near the Tribune Tower, it features no-frills, double cheeseburgers, chips (no fries), and a full ba

Show more

Sources: www.reddit.com· en.wikipedia.org· www.billygoattavern.com· timetravelkitchen.substack.com· m.yelp.com

chat_gptis billy goat still in business?

Vol: 24

Yes — Billy Goat Tavern is still in business.

It’s a long-running Chicago burger-and-tavern chain founded in 1934, and it continues operating today with multiple locations across the Chicago area (including downtown Michigan Avenue, Navy Pier, O’Hare Airport, Midway Airport, and Wrigleyville). www.billygoattavern.com

As of very recent reporting (May 2026), the business is still active and family-run, though its longtime owner Sam Siani

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Sources: The World-Famous Billy Goat Tavern· fox32chicago.com

chat_gptwhere is the billy goat tavern located in chicago?

Vol: 1

"turn0business0","Billy Goat Tavern"]

Address: 430 N Michigan Ave, Chicago, IL 60611

• It’s actually below street level on Lower Michigan Avenue (near the Chicago River).
• This is the classic spot made famous by journalists, the “ Curse of the Cubs,” and the “Cheezborger! Cheezborger!” sketch from Saturday Night Live. en.wikipedia.org

Other Chicago locations

There are several additional bran

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Sources: Wikipedia

Who's Getting Cited Instead of You

The sites AI assistants reference when answering your queries — and how to win those citations back

Your website earns 20% of the AI citations for your queries — the other 80% go to the sources below.

5 cited sources analyzed across AI assistants

Citations by source type

Your website1 source

billygoattavern.com

Competitor sites1 source

timetravelkitchen.substack.com

Review platforms1 source

m.yelp.com

Social & video1 source

instagram.com

News & media1 source

en.wikipedia.org

Top cited sources (not you)

What to do to win these citations

🎥

Publish structured video & social

Video and social results are being cited. Post helpful videos with full, keyword-rich titles, descriptions and transcripts/captions — AI assistants read those transcripts. A consistent channel with structured descriptions gets pulled across platforms.

Grow review volume & freshness

Review platforms are being cited as the trusted answer. Ask happy customers for reviews consistently, respond to every review, and keep them recent — assistants weight high-volume, recent, well-rated profiles.

📰

Earn local press & mentions

News and media are being cited. Pursue real community involvement, sponsorships, and local stories — earned media generates the authoritative mentions AI assistants trust.

🥊

Competitors are cited and you are not

Competing sites are answering the questions you should own. Publish dedicated, well-structured pages for each high-intent question (clear headings, concise answers, FAQ schema) and earn links to them — that is what lifts you into the citation set.

Every AI assistant in one place — 5 describe you, 0 don't know you.

Passing — no action needed5

Google AI Mode

85% visibility

Pass

Perplexity

Describes you

Pass

ChatGPT

Describes you

Pass

Claude

Describes you

Pass

Gemini

Describes you

Pass

close

Local SEO Guide

Local SEO

Good · 100/100

100

Local Health

4.5

Rating

80

Reviews

2

Citations

154

Photos

Claimed

2/11

Competitive

Overview

Google Profile

Details

Photos & Categories

Reviews

Competitors & AI

Citations

Schema

Local snapshot

Rating90/100

Reviews vs target (50)100/100

Photos vs target (20)100/100

Visibility score breakdown

Completeness20/20

Rating18/20

Engagement10.5/15

Recency8/10

Photos5/5

Review volume24/30

Local presence

Local Pack #1 "Billy Goat Tavern (Wrigleyville)"🚶 Foot traffic 100🕐 Open 74h/week🚉 Southport

Needs attention (9)

Accessibility details

0 of 4 set.

What to do: Fill in the remaining accessibility attributes on your profile.

Fix

Payments details

2 of 4 set.

What to do: Fill in the remaining payments attributes on your profile.

Review

Service options details

3 of 5 set.

What to do: Fill in the remaining service options attributes on your profile.

Review

Amenities details

1 of 4 set.

What to do: Fill in the remaining amenities attributes on your profile.

Fix

Category match vs rivals

24% match with same-industry rivals.

What to do: Add the categories same-industry rivals use.

Review

Missing photo types

3 recommended photo types missing.

What to do: Add photos of: Seasonal photos, Event photos, Behind-the-scenes.

Review

Categories to add

5 categories same-industry rivals have that you don't.

What to do: Consider adding these categories to your profile.

Review

Competitive benchmarks

Ahead on 2 of 11 benchmarks.

What to do: Close the gap on the benchmarks where rivals lead.

Review

Citations found

Listed on 2 citation sources.

What to do: Build more citations on key directories.

Review

Passing — no action needed (13)

Local pack ranking

Ranks #1 for "Billy Goat Tavern (Wrigleyville)".

Pass

Business Profile claimed

This location is claimed and manageable.

Pass

Address listed

Pass

Phone number listed

Pass

Business hours listed

Pass

Business description

Pass

Profile photos present

154 photos on the profile.

Pass

Categories set

5 categories on the profile.

Pass

Photos vs target (20)

154 photos.

Pass

Photo freshness

100% fresh.

Pass

Average rating

4.5 stars.

Pass

Review volume

80 reviews.

Pass

Review recency

Recency score 8/10.

Pass

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