SEO Audit Tool for Marketing Agencies — Custom Web Audits
Run audits on every client. Brand them as yours.
Custom Web Audits is an SEO, performance, and AI-search-visibility platform built for agencies. Deliver clear, client-ready audits your team can present on their own — no engineer required.
Built for agencies that bill by results
Most audit tools are built for one-off self-serve users. We're built for the agency that needs to run the same audit on 30 client sites this month, compare them side-by-side, and ship every deliverable under their own brand.
Custom fix-it briefs
Every audit ships with plain-English findings + prioritized recommendations your team can hand to clients (or fix themselves). No translation work.
Competitor benchmarking for every client
Show every client exactly where they stand before working with your agency — then show them the results of what your team fixed without having to do the investigation.
Per-client workspaces
Each client is a separate project with their own users, audits, and history.
AI search visibility
Track how each client ranks in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — every major assistant included, no per-engine add-ons.
Backlink & domain authority tracking baked in
Monthly backlink refresh and Domain Rating on every client — no need for a separate backlink subscription.
Scheduled audits on autopilot
Set every client to refresh weekly or monthly. Fresh data every Monday morning without lifting a finger.
Core Web Vitals scored the way Google scores them
Field data + lab data, with the exact files to compress, defer, or replace flagged per page.
Local SEO for multi-location clients
Google Business Profile, citations, NAP consistency, and map-pack rank rolled up per location — whether the client has 5 locations or 50.
Strategic Remediation Plan on every audit
A phased fix sequence prioritized by impact vs effort, tied to the business outcome each finding is costing. Hand it to the client or work it yourself.
Why Agencies Are Switching From the Big Names
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | Starts at $229/month ($199/mo billed annually). Simple pricing that scales with you. | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Data you get | Real data from your site + AI-powered insights. | Modeled clickstream estimates. Not your actual traffic. |
| Audit depth | 100+ factors across 11 categories in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
Projects geared toward your specific client instead of generic items the other guys provide
Three ongoing project types — each one is a living dashboard you can open anytime. Problem-resolution tracking, traffic, and data insights, all in one place focused on your desired strategies with content, traffic, AI rankings, and even ecommerce success.
Business Audit
A complete, always-on view of the business — 100+ ongoing optimization factors covering traffic, conversions, technical health, local presence, and AI search visibility. Every signal a business needs to grow, in one living dashboard.
- 100+ ongoing optimization factors tracked continuously
- Local SEO + Google Business Profile signals
- AI search visibility across ChatGPT, Claude, Gemini & Perplexity
- Real traffic, conversion & ranking intelligence
CWAKOM (Keyword Optimization Manager)
Valuable keyword and query intelligence that powers your content team — direct briefs your writers can build pages around to win on SEO and AI search rankings, refreshed continuously.
- Keyword data sortable by ranking, position, pages and more
- Recommendations of content to rewrite and get reindexed
- Heatmaps showing content ranking changes online
Ecommerce Website Audit
An ecommerce-focused audit covering the store components that actually drive revenue.
- Product schema & rich-result validation
- Checkout flow & payment-processor coverage
- Trust signals & mobile commerce performance
- Conversion tracking & pixel verification
Specialized Agency Tools That Replace the Higher-Priced Competition
One-off audits for prospecting, deep-dive analysis, and specialized intelligence. Every plan includes monthly Premium Credits — bigger tiers, more credits.
Quick Look-Up (QLU)
Lightning-fast API audit — Domain Rank, backlinks, top ranked keywords, and head-to-head competitor comparison in under 10 seconds. Optimized for mobile.
Prospect Audit
Enter any website, get a comprehensive audit in minutes. Walk into every sales call with 100+ ranking factors analyzed and a plain-English fix-it list.
Prospect Audit + Local SEO
Full Prospect Audit plus Google Business Profile health, citation consistency, and "near me" visibility — show local businesses exactly why they're not ranking.
Ecommerce Prospect Audit
Prospect Audit plus a full ecommerce layer — platform detection, checkout flow, payment processors, trust signals, and ecommerce tracking verification.
Keyword Research Enhanced
Top ranked keywords, search volume, and difficulty for any domain. Up to 1,000 keywords per run with opportunity scoring and competitor gap signals.
Top Ranked Keywords
See every keyword a domain ranks for in Google — up to 10,000 ranked keywords with volume, CPC, competition, difficulty, and CSV export.
YouTube Audit
AI-driven channel analysis for any YouTube presence. Quick tier scores the channel and recent videos; Deep tier adds transcript mining and viewer-comment sentiment.
Local Only Audit
Focused Local SEO without a website crawl — Google Business Profile deep dive, review sentiment, citation health, and local-pack competitor comparison.
AI Audit
Full crawl + Local SEO + AI search intelligence. Google AI Mode visibility, brand mentions across ChatGPT / Claude / Gemini / Perplexity.
Core Web Vitals Batch
Bulk-analyze up to 500 websites in a single run. Compare PageSpeed scores and Core Web Vitals across the whole set with interactive charts and CSV export.
Competitor Gap Finder
Discover where rivals outrank you — keyword by keyword, link by link. Up to 5 competitors compared, organic + paid keyword gaps, and linking domain/page intersection.
Frequently Asked Questions
Can I white-label the platform for my clients?
Yes — present the platform and every report under your own brand, logo, and colors.
How many client sites can I audit?
Plans scale with your client base. Talk to sales for agency volume pricing that fits your roster.
Can I manage multiple clients in one place?
Yes — organize audits by client and project, with reporting access you control.
Do my clients get their own logins?
Yes. You can grant scoped access so each client sees only their own audits and reports.